Tesla has increased prices by up to $290 in Canada, China, Japan, and the United States, following cuts to the prices of its top-selling vehicles earlier this year. This marks the first increase in its two top-selling models across multiple markets simultaneously, although prices across its lineup are still lower than they were in January after a round of discounts. CEO Elon Musk recently stated that the company would prioritize sales growth over margins, with the aim of profit coming later on through the rollout of self-driving software for a larger fleet of vehicles. Tesla has recently shifted to a real-time pricing model similar to airlines or ride-sharing services. While analysts have said the move reflects Tesla’s dynamic pricing strategy, it is unlikely that it will undo the considerable price cuts that sent the company’s gross margins to a two-year low in Q1.