Fraser Island, the largest sand island and popular tourist destination off the south-east coast of Queensland, Australia, has been renamed K’gari, its Indigenous name. The Butchulla Aboriginal Corporation, representing the Butchulla people of the island, campaigned for the name change, citing the former name as disrespectful to their people. K’gari means ‘paradise’ in the local Butchulla people’s native tongue and comes from a Dreamtime story about a goddess sent from the sky to create the land and seas. The island was previously named Fraser Island in honour of Eliza Fraser, a Scottish woman who survived a shipwreck there in 1836. Indigenous groups claimed her version of the story was false, accusing the shipwrecked visitors of trying to integrate themselves into the community and contributing to the subsequent massacre of the Butchulla people by British colonisers. The name change was criticised as undemocratic and an act of virtue signalling, and concerns were raised that tourists may find it harder to market.