The writer discusses the recent Seafolly scandal and the use of a non-binary male model in their marketing campaign during International Women’s Week. They argue that the company, which claims to celebrate women, has disrespected their female customers. The author expresses their disappointment in the company’s move and states their decision to no longer shop at Seafolly. They also highlight the importance of diversity in women’s swimwear and criticize companies that use activism as a marketing strategy. The author questions why LGBTQ+ activists are invading female-only spaces and causing harm to women. They call for common courtesy and respect, and state that women have the right to express their dissatisfaction with brands that offend them. The article concludes by suggesting that not all publicity is good, and companies should be mindful of the impact of their actions.
Seafolly angers customers with “woke” marketing approach.
