The Reject Shop, known for its cheap products, has made a decision that goes against the path taken by major supermarkets in Australia. While Woolworths and Aldi have chosen not to stock Australia Day-themed items leading up to Jan. 26, the Reject Shop is planning to have a full range of Australian-themed merchandise available to its customers. These items are popular with customers, especially during major sporting events such as cricket and tennis, and for those celebrating Australia Day. The chain has approximately 400 outlets across the country.
Woolworths’ refusal to stock Australia Day merchandise was attributed to a gradual decline in demand for such items in recent years. The controversy led to heated debates among the public and politicians, with calls to boycott Woolworths from opposition leader Peter Dutton.
Meanwhile, Coles is continuing to stock Australian-themed summer entertaining merchandise throughout January. Prime Minister Anthony Albanese emphasized the need for supermarkets to do right by their customers at the checkout as the cost of living crisis continues. He also stressed that he does not plan to change the date of Australia Day.
Celebrating Australia Day has become an increasingly controversial topic, with shifting dates and discussions about its historical significance. Issues regarding the date of Australia Day have been a topic of debate since early 19th century. The evolution of the celebration, from being a Sydney-based commemoration to a national holiday, demonstrates the changing perceptions and interpretations of Australia Day over the years.