Management at Australian supermarket giant Woolworths has failed to grasp the risks of aligning with controversial social and political issues. The decision not to sell Australia Day merchandise leading up to the national holiday has been criticized as unpatriotic and shameful. This move not only denies Australian customers a choice but also betrays shareholder expectations.
The backlash against Woolworths has been met with strong opposition from figures such as Opposition Leader Peter Dutton, who has condemned the management’s actions as more focused on showcasing “woke” credentials than fulfilling their fiduciary duties. Coles, their main competitor, has taken a more pragmatic approach by selling Australia Day merchandise, potentially attracting customers away from Woolworths.
The controversy surrounding Woolworths’ decision reflects a broader societal issue, wherein an influential but unrepresentative segment of the Australian community condemns the celebration of the nation. Despite Australia’s success in various metrics such as wealth, freedoms, ethnic diversity, lifestyle, and life expectancy, there is a minority that seems determined to depict the country negatively.
The negative perception of Australia Day as a day of shame, invasion, and even genocide has been widely promoted without effective pushback, until the emergence of senator Jacinta Price, an outspoken advocate for Indigenous Australians. Price’s pragmatic approach and celebration of her nation have resonated with a significant portion of the population, leading to the defeat of a proposed constitutional change in a referendum. Her influence underscores the importance of celebrating Australia’s achievements and culture.
It is hoped that more Australians will support figures like Senator Price and advocate for the celebration of Australia Day as a day to rejoice in the country’s accomplishments and strengths.