Woolworths has chosen not to stock any Australia Day merchandise in light of the national public holiday. In response to this decision, Opposition Leader Peter Dutton has asked shoppers to boycott the supermarket and voiced his disapproval. Mr. Dutton also believes Woolworths CEO Brad Banducci should reverse the company’s decision and has called for Australians to support other retailers who are choosing to carry the Australia Day merchandise.
Moreover, Agriculture Minister Murray Watt has accused Mr. Dutton of becoming embroiled in a “culture war,” suggesting that the Labor government is dedicated to addressing inflation. On the other hand, Woolworths has argued that the demand for Australia Day merchandise has been declining, and the decision is also influenced by wider discussions about the significance of Jan. 26 to various parts of the community.
Despite Woolworths’ stance, Coles will stock a small range of Australian-themed merchandise in January. The decision by these major retailers to stock or not stock Australia Day merchandise does appear to tie into discussions about national identity in Australia. This move by Woolworths has sparked debate about companies potentially subscribing to a “woke” agenda and disregarding the wishes of the broader community.